Birthdays are hard for me to remember. I guess my brain is not wired to retain them. Actually that is why it is such a blessing that our 3 kids have the same birthday (10 year spread, all natural-story for another time). For the rest I have a husband with a fabulous memory. But now there is another date I won’t forget: June 18, 2007.
I consider Doris Hajewski, a business reporter for the Milwaukee Journal-Sentinel, the midwife who birthed the dream of Signature Needle Arts. We were not really ready to “go live” with the website and online store, final shipping procedures and a million other details. We had been shooting for Aug. 1, but she did a wonderful story with pictures and they had space, so June 18 it was.
To say everyone here was shocked by the response is an understatement. Hasn’t everyone heard that newspapers are dinosaurs that no one reads?? We got calls and orders from all over the country. One of our first (and favorite) customers was an ex-Wisconsinite living in New York City who read the paper online.
Calls came from knitters and people who wanted to gift knitters and people who wanted to buy products made in America.
The very next day a call came from Country Woman magazine and we were taking big steps into the world of knitting. The year since has been filled with so many wonderful and interesting things. All the folks here who work on Signature know that every single day something astonishing happens. For the rest of our “birthday” month I will share some of them with you.
February 24th, 2010 at 5:24 am
Food for thought.